
Why partnering ?
Researches confirm that firms using strategic alliances achieve an up to 25% higher growth rate, You are looking for commercial, technological, financial partners in Belgium or on the international market ? : M5 will help you :
- defining your strategy,
- identifying potential partners,
- negociating alliances.
Some data for North America :
- 59% of leading growth firms had formed strategic alliances.
- Each company engaged in strategic partnering formed an average of 6.5 strategic alliances.
- Firms involved in strategic alliances achieved an annual growth rate 24% higher than companies not involved.
- Firms involved in strategic alliances reported 23% of their revenue coming from partnering.
- 2/3 of the partnerships consist of joined selling or joined distribution or joined marketing of their products and services.
- 59% of the contacts were made during industry conferences and trade fairs.
- Only 17% involved professional advisors : this explains the significant under-utilization of partnering.
7 keys for a successful Strategic Partnering Research confirms that firms using strategic alliances achieve up to 25% higher growth rates.
- Define with M5 your business plan for entering into a strategic alliance. Map a process that includes conceptualising alliances, finding the right partners, negotiating deals and executing alliances to generate added value.
- Utilize the best sources -M5- for finding the most compatible partners.
- Ensure that you have the necessary management capacity and skills needed to manage a portfolio of alliances. Entering into a strategic alliance is like hiring a group of people who need to be managed in planning, leadership, motivation and problem solving.
- When negociating alliances, don't try to "win" all the negociations points. Both parties must find themselves in a "win-win" situation for a partnership to be successful.
- Build several strong peer relationships between your company and each partnering organisation to ensure continuity in the alliance, as changes in management are inevitable.
- Seek absolute transparency in managing the alliance relationship. Over-communicate, if necessary, to be responsive to partner's requests.
- Cultivate a relationship of absolute trust by being equitable and fair with your partner.
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